isc.marketingresearch.org2016 Insights & Strategies Conference | Insights Association

2016 Insights & Strategies Conference | Insights Association ") // Why Attend? Program Sponsor & Exhibit Venue Register 2016 Insights & Strategies Conference May 18-20, 2016 in New Orleans ISC2016 Big Ideas in the Big Easy! May 18-20, 2016 New Orleans Miss out on ISC 2016? Check out the 2016 Corporate Researchers Conference held in San Francisco on September 26-28, 2016. Can you improve how you develop insights and strategies? One of the most powerful and cost-effective ways to do so is by learning from experts, with an intensely interactive, efficient and rich-in-content MR conference an integral part of meeting that goal. The 2016 Insights & Strategies Conference (ISC) was designed just that way. A veteran research CEO recently said that regardless of their specialties, researchers of the future must have a broad working knowledge of all the tools available to discover insights and strategies as well as the moxie to offer fresh perspectives. To that end, here are just 3 of 32 sessions offered at ISC: Unilever’s Crystal Ball — Unilever’s global director of research innovation for consumer & market insights will explain how she engages companies that are out ahead of the MR technology curve, debuting three partners new to the North American market in AI, wearables, video analytics and the advanced focus group moderator marketplace. +1 The Future of Insight-Led Innovation — Using new technologies to create overnight prototypes, taking 2D ideas to 3D reality in a matter of hours, not months. Combining a passion for the power of consumer insights, proven innovation techniques, and the latest maker” technology, you can create ideation sessions that colleagues relish, not dread. Second City Workshop — Telling stories that are relevant is what keeps Second City on the cutting edge of entertaining but informative satire. These skills have proven equally successful in business. Hear from trained Second City actors, writers, and directors how to improve your storytelling, polish your stage presence and deliver stories that will have them coming back for more. There are 29 more sessions to explore . In all, ISC includes 32 educational sessions and training workshops presented by more than 45 expert research providers and corporate researchers : CARYN AKONS Citi Retail Services PAUL ALLEN Olson Research Group DAVID W. ALMY Marketing Research Association ADAM ALTER New York Times Bestselling Author of Drunk Tank Pink SCOTT BAKER, PRC Schlesinger Associates JIM BERLING The Burke Institute ROY BINGHAM BDS Analytics REBECCA BROOKS Alter Agents SIMON CAMPBELL weseethrough TALIA CIRANGLE Olapic HEATHER COLLINS, PRC Baltimore Research CYNTHIA DAVIS Denny’s JESSICA DEVLIEGER C Space JOHN DICK CivicScience A.J. DREXLER Campos Inc ANDY ENINGER Second City Training Center & Second City Works ANDY FORD Brädo Creative Insight TIM GLOWA Bug Insights TIM HOSKINS Quester ALEX HUNT BrainJuicer GWEN ISHMAEL Market Strategies International KEVIN JENNE Safeco Insurance BRIAN LITTLE Author of Me, Myself, and Us RITA MACRAE Solstice Strategy Partners GARRETT MCGUIRE Kreg Tool Company CHUCK MILLER DM2 ZOE NEUSCHATZ Olapic STEVE NOLLAU Brädo Creative Insight JUDE OLINGER Olinger Group CHRIS PLATING Erwin Penland ELLE PROVENCHER Solstice Strategy Partners BIANCA PRYOR BrainJuicer TOM RICH Thomas M. Rich & Associates CATHERINE RICKWOOD MESH The Experience Agency CAROL SHEA InsightsCentral CAROLINE SMILEY Delta Air Lines GARRY SPINKS Bug Insights ROB STONE Market Strategies International WILLIAM STONE Sommer Consulting DEREK THOMPSON The Atlantic SCOTT VON LUTCKEN Merck KAREN WALKER OneTeam, Inc. MARIE WOLFE Unilever MARTIE WOODS Stone Mantel JAY ZALTZMAN Bureau West MONICA ZINCHIAK Z. Research Services ISC is a terrific place to network and learn best practices from colleagues. Organized and chance meetings with a community of research experts immersed in the very latest market trends, approaches, methodologies and best practices can provide a lifetime of support. The right education can improve competitiveness, as well as motivate, inspire and enable growth, directly benefiting you and your team every day. The right strategic idea can return many times the cost of attending ISC. The right knowledge can be an incredible short cut to supercharge day-to-day productivity. Advance how you develop insights and strategies at ISC 2016! Register Members, register for $1599! Non-Member Registration of $1999 Includes a One-Year MRA Membership! Keynote Speakers Adam Alter What color should you wear for your online dating profile photo? What font should you use for your print piece? How does the weather affect consumers’ spending habits? How might an unfamiliar company’s three-letter ticker code affect its stock price? Uncovering just such insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant for business giants such as Apple, Google, Fidelity, and Prudential. As a keynote speaker at ISC, Alter will share his near clairvoyant sensibilities, explaining how he sees insights below the surface to reveal the subliminal and help make you a more successful researcher. Brian Little A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making. For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty. Derek Thompson - The Atlantic Derek Thompson is a senior editor at The Atlantic. He a weekly contributor to Here and Now,” the national afternoon news show on NPR, and he appears regularly on CBS, the BBC, and MSNBC. He is the recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers. He is the author of the national bestselling book Hit Makers: The Science of Popularity in an Age of Distraction. Hear from Past Attendees As someone who has recently transferred from marketing communications to marketing analytics, I’m looking forward to expanding my knowledge and learning from industry leaders. Lindsey Hinkel Social Media and Market Research Specialist, Great Lakes Higher Education Corporation This will be my first ISC and I am thrilled to attend. I look forward to meeting and networking with others in my profession. Being new to the association industry, I am particularly interested in some of the opportunities my peers are facing and how they are using research to drive change and remain competitive. Kristin McDaniel AD: Market Research & Brand Management, RSNA I’m a new MRA member and am excited to try a new channel for growth and learning for my company. ISC offers us an opportunity to meet new people and hear what the industry is saying, understand the issues and build relationships and connections. There are excellent speakers and sponsors. I am excited to take it all in and meet a lot of new people. Chris Hauck Partner Lynx Research Consulting About ISC MRA’s Insights & Strategies Conference was reimagined for 2016 to teach new skills, approaches and techniques to enable marketing researchers to more successfully promote products, services and ideas – and advance their careers. New for 2016 (you spoke, we listened): fewer but higher quality sessions that are practical and applicable today, more thought leadership, and a series of incredible workshops and networking opportunities at no additional charge. ISC will be held May 18-20 at the New Orleans Hilton Riverside. Join us! Privacy...